Floyd Visual Identity

Floyd Visual Identity

Floyd is a modern furniture company with products that look good and last. The identity is focused around a custom typeface I drew. The typeface, representing the company's Rust Belt heritage, is a drawn from the letters of an old steel factory sign where the founders’ grandfather worked.

Floydhome.com
This was created at Order under the direction of Jesse Reed. Photos by Order and Floyd

Floyd is a modern furniture company with products that look good and last. The identity is focused around a custom typeface I drew. The typeface, representing the company's Rust Belt heritage, is a drawn from the letters of an old steel factory sign where the founders’ grandfather worked.

Floydhome.com
This was created at Order under the direction of Jesse Reed. Photos by Order and Floyd

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The Floyd Bed
All Floyd products are durable, long lasting, American made furniture.
Photo by Floyd

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The custom wordmark and typeface was drawn from a historic sign outside of a  steel factory in Youngstown, Ohio where Floyd's founder's grandfather worked (the original Floyd).

The custom wordmark and typeface was drawn from a historic sign outside of a  steel factory in Youngstown, Ohio where Floyd's founder's grandfather worked (the original Floyd).

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bumbalodesign@gmail.com

Sam Bumbalo ©

Sam Bumbalo ©