Amplify Her Visual Identity

Amplify Her Visual Identity

Amplify Her is a non-profit organization created to address women’s underrepresentation in public office. The visual identity expresses the bold and disruptive mission of the organization. Photos provided by Amplify Her.
Featured on Brand New and Fonts In Use

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The wordmark is bold and straight-forward like the disruptive tone of the organization. Tilting the 'A' creates a megaphone, a metaphor for the organization's tone and mission.

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The titled 'A' is the core of the identity. It can be used as a main identifier or be used expressively.

When used expressively, it can be used like a more literal megaphone to shout statistics and information.

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The logotype is flexible in order to endorse candidates and display messages.

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In order to ensure a cohesive identity, I delivered a complete brand guidelines to help members of the organizations and future designers understand and use the identity.

Sam Bumbalo ©

Sam Bumbalo ©