Riders Alliance 2023 Gala
Visual Identity
Riders Alliance 2023 Gala
Visual Identity
Riders Alliance is a nonprofit in New York City fighting for a better and more accessible public transit system. Their annual gala celebrates their progress and victories made over the year.
The theme for the 2023 gala was ‘transit’; the visual identity played off Massimo Vignelli’s iconic MTA signage and map, while also remaining close to Riders Alliance year-round branding. Created was the visual identity, signage, digital, and print applications
Riders Alliance is a nonprofit in New York City fighting for a better and more accessible public transit system. Their annual gala celebrates their progress and victories made over the year.
The theme for the 2023 gala was ‘transit’; the visual identity played off Massimo Vignelli’s iconic MTA signage and map, while also remaining close to Riders Alliance year-round branding. Created was the visual identity, signage, digital, and print applications
The visuals of subway lines were expanded from the logo to graphic elements, custom numerals, and as printed materials sent out for invitations and as in-person signage and window decals.
Signage inside the invent took a more literal approach to the current MTA signage, while referencing cheeky copywriting.
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Sam Bumbalo ©
Sam Bumbalo ©