Riders Alliance 2023 Gala
Visual Identity

Riders Alliance 2023 Gala
Visual Identity

Riders Alliance is a nonprofit in New York City fighting for a better and more accessible public transit system. Their annual gala celebrates their progress and victories made over the year. 

The theme for the 2023 gala was ‘transit’; the visual identity played off Massimo Vignelli’s iconic MTA signage and map, while also remaining close to Riders Alliance year-round branding. Created was the visual identity, signage, digital, and print applications

rideralliance.com

Riders Alliance is a nonprofit in New York City fighting for a better and more accessible public transit system. Their annual gala celebrates their progress and victories made over the year. 

The theme for the 2023 gala was ‘transit’; the visual identity played off Massimo Vignelli’s iconic MTA signage and map, while also remaining close to Riders Alliance year-round branding. Created was the visual identity, signage, digital, and print applications

rideralliance.com

RA_Gala_23_Website-06
RA_Gala_23_Website-05
RA_Gala_23_Website-01
RA_Gala_23_Website-02

The visuals of subway lines were expanded from the logo to graphic elements, custom numerals, and as printed materials sent out for invitations and as in-person signage and window decals. 

Signage inside the invent took a more literal approach to the current MTA signage, while referencing cheeky copywriting. 

RA_Gala_23_Website-04
RA_Gala_23_Website-03
RA_Gala_23_Website-07
RA_Gala_23_Website-08

bumbalodesign@gmail.com

Sam Bumbalo ©

Sam Bumbalo ©